Cool Blue Approach
In the Create Phase, the Cool Blue team will produce the design, content, and functionality of your new Web site, and then fuse them into a working product.
To ensure your Web site meets the needs of your users while fulfilling your strategic objectives, we approach every project with three “building block” principles in mind:
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We design for adoption.
The site’s pieces should fit together as a cohesive whole, creating a structured, intuitive, and rewarding experience for visitors. We apply principles of interaction, information, and visual design to design a site that is not just attractive, but effective. -
We develop for accessibility, portability, and flexibility.
Cool Blue employs Cascading Style Sheets and XHTML, the recognized emerging “Web Standards,” to simplify the coding and construction of your Web site. The result: your site downloads faster, meets accessibility guidelines, can be viewed by PDA and wireless users, and can be built and redesigned in less time for less money. -
We optimize your site for search engine rankings.
We apply industry-standard techniques of site design, development and metadata/keyword application to improve search engine results.
Throughout the design and development process, you’ll act as co-producer—reviewing and approving content, mock-ups and working prototypes.
Once the build is complete, we’ll move to the next phase: Deliver
