Web Design

Information Architecture

An effective Web site needs to be more than “just another pretty corporate face.” To truly connect with users, it should be structured logically and intuitively, helping your customer quickly find information and complete tasks. After all, if your site is not easy to navigate, your competitor’s site is just a mouse click away.

Cool Blue applies best practices in information architecture—the art and science of organizing and labeling Web sites—to produce online experiences that are not only desirable, but also useful. The result: increased customer satisfaction, higher conversion, and competitive advantage.

Tools and techniques of information architecture include:

  • Site mapping
  • Content evaluation and restructuring
  • User modeling and personas
  • Task analysis
  • Navigation design
  • Site wire framing

A well-developed information architecture ensures that your Web site is designed to quickly and efficiently get your customers where they want to go and guide them where you want them to go.