Web Site Management

Web Metrics

How do you know if your Web site is working? You measure.

Cool Blue provides an enhanced Web analytics package that reveals in real-time how customers are using your site—and whether your e-marketing campaigns are driving conversions.

With our enhanced measurement and reporting tool:

  • You’ll know which portions of your site are attracting the most visitors—and which ones are ignored



  • You’ll learn how visitors navigate through your site page by page, which files they download and where they exit your site
  • You’ll see the impact search engine referrals make on your site by looking at the behavior of search-referred visitors versus those visitors who arrived by other means
  • You’ll understand the differences between visitors who found your site as a result of a free search listing and those who came through a paid listing

Want to see how your site measures up? Contact Cool Blue today for a free, 15-day trial of our enhanced Web site analytics solution.