Web Site Marketing
Email Marketing
Cool Blue’s Email Marketing solution enables you to create, deliver, and track permission-based email marketing campaigns easily and, just as importantly, comply with new legislation aimed at reducing spam.
With Cool Blue’s Web-based system, you’ll be able to:
Create Emails with colors, graphics, images, and links
Cool Blue’s email solution puts the power of an experienced HTML programmer in your hands, allowing you to easily create great looking emails that include colors, graphics, images, and links.
Manage multiple subscriber/customer lists
Our tools make it easy to collect email addresses and manage multiple customer lists. Enter customer data into the secure Web-based system and upload customer lists from other database programs. In addition, our software automatically handles unsubscribe requests and incorrect email addresses.
Send personalized email messages
Your customer is more likely to respond to a personalized message. Cool Blue’s personalization tools make sure each email message includes the customer’s first name and last name or email address.
Track results instantly
Imagine being able to determine how many customers open, read, and interact with your marketing messages! Cool Blue provides you with this level of analysis through online tracking that measures your marketing campaign’s effectiveness.
