Web Site Marketing

Search Engine Marketing

Google Adwords Qualified IndividualSearch engines are now recognized as the fastest growing marketing “medium” for advertisers.

Experts predict spending on search engine advertising will reach nearly $3 billion by the end of 2005. Much of that growth will be spurred by the increasing popularity of “local search”—the ability to find search results targeted to a user’s geographical preference.

Cool Blue can help you reach new levels of online success by planning, executing, and measuring the effectiveness of free and paid search engine marketing campaigns. Our services include:

  • Search engine readiness audit
  • Natural search engine optimization
  • Pay-per-click advertising campaign launch and management (Google, Yahoo, CitySearch, and AOL)

In addition, Cool Blue offers an integrated e-marketing solution, providing design and development assistance to ensure your Web site is engineered not only to capture, but to convert new leads generated by your search engine initiatives.