WebFORMS
Your Web site is a key contact point for potential partners, customers and prospects. With Cool Blue’s WebFORMS application, you’ll increase the effectiveness and reduce the costs of lead and loyalty generation.
WebFORMS helps you capture online prospect and customer response data with user-friendly forms such as “Contact Us,” “E-mail a Sales Agent,” “Register for a Demo,” and “Request a White Paper.” An auto-response email defuses customer anxiety with immediate, personalized replies (i.e. “Thank you for contacting us. Attached is our sales brochure. A representative will be in touch with you within 48 hours.”).
Customer inquiries are then distributed to responsible staff for follow-up. For example, sales inquiries go to your sales staff; maintenance requests go to your operations department. All customer information is retained in a Web-accessible database—a rich source for future marketing and customer service initiatives.