News
Cool Blue Wins Atlanta Interactive Marketing Association's "Best of the Best" Award
ATLANTA—(Oct. 13, 2005)—The Atlanta Interactive Marketing Association (AiMA) announced that Cool Blue Interactive won its "Best of the Best" award in the National Awards category. The awards competition is designed to showcase interactive marketing campaigns that demonstrate the best creative work in the Southeast. Cool Blue is one of three finalists that will present its campaign at AiMA's November 16, 2005 meeting.
Cool Blue won for its redesign and online marketing of Natural Body Spa & Shoppe, a fast-growing day spa retailer with locations throughout the Southeast. Cool Blue created a dynamic new destination Web site for Natural Body (www.naturalbody.com), featuring 100 pages of rich content, original photography and Flash multimedia. Cool Blue also helped Natural Body implement a comprehensive e-marketing campaign that has helped increase site page views by more than 90 percent and fueled a 75 percent increase in online gift card sales.
AiMA invited interactive agencies and in-house creative teams throughout the southeast to compete in the Best of the Best competition by submitting their award-winning online marketing campaigns. Submissions were divided into three categories: National Award, Local Award, and Award-Winning Campaign Created In-House.
Winners of the Best of the Best contest were determined by online marketers who voted on the AiMA web site. The online campaigns that received the greatest number of votes will be unveiled at the November 16 event, and will be honored with the Yahoo! Big Idea Chair award for creativity. The award winner will get a purple stuffed chair from Yahoo! that symbolizes extraordinary creative work in online marketing.
"The Best of the Best competition gives AiMA members the chance to see the best work of their peers," said AiMA President, Teresa Caro. "Winning the award for National Award Entrants, shows that Cool Blue's creative work is among the best in the Southeast and gives the company the chance to showcase the incredible talent of its creative team."
The "Best of the Best" event will be held at the Georgia Tech Global Learning & Conference Center in Atlanta. The event is sponsored by Weatherbug and Revenue Science.
About AiMA
The Atlanta Interactive Marketing Association (AiMA) is a non-profit professional association dedicated to innovation in interactive marketing among brand marketers, publishers and agencies through educational and networking events. Founded in 1999, AiMA provides professional development, promotes best practices, and creates a forum of the discussion of new ideas and critical business issues. AiMA networking and educational events are held on the last Wednesday of each month. Find more information at the AiMA website www.atlantaima.org.