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Greetings:

Like many of you, December is when we pause to take stock of the year all but behind us.  We thought you might like to know how our 2004 New Year's resolutions played out:

  • Resolved: Offer more enhanced e-services to clients. Result: We now provide comprehensive email and paid search marketing capabilities, helping you drive more qualified traffic to your site and measure the results. 
     
  • Resolved: Design sites that compel user interaction--and, in turn, help our clients build stronger customer relationships. Result:  We've received accolades for our work for clients such as Natural Body, Beverly Hall Furniture, Duffey Communications--and we earned a 2004 WebAward for the Braden Fellman real estate Web site. 
     
  • Resolved: Enhance our hosting solutions to provide more secure, robust service.  Result: We completed upgrades to our Cisco equipment, boosting traffic capacity and enhancing security measures. 
     
  • Resolved: Maintain continued revenue growth.  Result: From 2002 through 2004, we have recorded an average annual growth rate exceeding 30%. Translated: we are in for the long haul, well positioned to service our clients in the years ahead.

Thank you for helping us make good on our 2004 promises. We wish you the very best this holiday season.



Atlanta Online buying is booming.
According to a new survey, Atlantans are among the most active online shoppers in the U.S.  The city moved from 13th place to No. 6 in an annual nationwide study--and took the top spot for money spent online monthly: $275.20.
 

Email Marketing works on The Apprentice.
In a recent episode of the hit reality show, the competing teams were challenged to open a bridal shop and get people in the doors to buy discounted gowns. One team printed thousands of flyers.  The other team paid for inclusion in an e-mail campaign distributed to 27,000 members of an online bridal magazine. Guess which promotion created a waiting line of anxious shoppers?



For thirty years, Beverly Hall has been one of Atlanta's leading fine furniture retailers. So when it was time to remake its online image, Beverly Hall asked Cool Blue to give its site the ultimate makeover. Read More

A rising star in the network security sector, Lancope wanted to improve its online image in time for a critical fourth quarter product launch and a key trade show barely six weeks away.  Cool Blue answered the call. Read More


To expand its reach, Avicis set its sights on a new brand strategy and needed a Web site that would propel and fortify the company's new identity. Cool Blue responded--fast. Read More


 
Cool Blue designer Nathan Jones is Big Apple bound. Nathan has been snatched by Young & Rubicon in Manhattan. Make us proud, Nathan!



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