How Does Your Web Site Add Up?

You can't manage what you don't measure.

That adage has never been truer than today as more organizations define success not as "growth at all costs," but by "return on investment."

How can this principle optimize your Web site and energize your Web strategy? In a word...e-Metrics. By analyzing your Web site's traffic data, e-Metrics give you the knowledge to answer mission-critical questions, such as:

• Who are your customers?
• What channels drive them to you?
• Which marketing programs generate the most profitable customers?
• What changes will make your Web site more customer-focused?

Cool Blue can now help you answer these questions through our enhanced e-metrics solution, IndexTools. A leading Web analytics application, IndexTools delivers accurate, insightful and timely data about the performance of your Web site and the effectiveness of your online marketing campaigns.

For a demonstration and 30-day trial for your Web site, contact Bo Simmons at Cool Blue today.

Grabbing The Headlines ...

Resolved: Lose Pounds, Find A New Job...And File Early.

Those New Year's resolutions are upon us once again. According to comScore Media Metrix, traffic to the eDiets.com Web site more than doubled between December and January. Nearly 7.9 million people visited the site in January, an increase of 126 percent. Weight Watchers International reported an increase of 77 percent in Web site traffic from December.

Job Search Web sites, including Monster.com, CareerBuilder.com and Yahoo! HotJobs reported a 32 percent increase in January to 16.2 million visitors.

The Web site notching the largest traffic increase in January? HRBlock.com, which drew 4.1 million visitors, a monthly increase of 636 percent.

GTESS Web site and Product Demos

For GTESS, a leading health claims solution provider, Cool Blue covered all the bases, overhauling the company's Web site, creating an online demo of its newest portal product and producing a Flash "commercial" to electrify trade show attendees.
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The Manhattan Condos

Cool Blue partnered with Southeast Capital Partners to pre-sale its new high-rise luxury condo by combining on-point guerrilla marketing with a tantalizing dose of Web moxie to create the "Name the Tower" online contest and campaign.

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Natural Body Super Bowl Email

How do you drive customers to your site on a day when America is glued to the tube? Cool Blue helped Natural Body generate Super Bowl Sunday business with a targeted email campaign tailor-made to score with fans itching for a time out.

See the Web site