Is your Web site a good investment?  If you're like most Coolblue clients, you've poured no small amount of time, money and, perhaps, intestinal fortitude in creating and supporting a Web site. But is your site yielding strong returns? There are three simple ways to assess your Web site's ROI: One, ask your target audience if they find the site useful--and usable. Is the site professional and polished? Does it answer all the essential questions about your company, its products and services? Does the site deliver convenience to users? Does it help you cut costs, or squeeze out new efficiencies? Two, does your site help to distinguish you from competitors? Remember, the Web is a medium which enables--in fact, encourages comparison shopping. If your site is "just as good as the other guy's," you may have missed an opportunity to differentiate yourself at a key point in the sales cycle. Why let that opportunity slip by? Three, is your Web site an online brochure--or a business driver? If your site is not helping your top line by increasing sales or leads, or your bottom line by reducing costs or customer turnover, it may be time to reassess your online objectives. Remember: When you don't know where you're going, as the Cheshire Cat told Alice, "it doesn't matter which way you go."

In-Box Runneth Over?  There is mixed news for the new law aimed at reducing unwanted email. Now six months old, it seems the legislation has barely made a dent in unwanted electronic mail. Unsolicited email now makes up more than half of all email--a suffocating 64 percent--according to a recent report. If you're using email to attract and retain customers, make sure you're on the right side of the new law so that email marketing CAN work for your business. Call Bo Simmons at 888-835-6809 to learn about our best practices email solution and receive a two-page compliance summary of the law.

Sites that Click! We're proud to announce the launch of two new client sites packing lots of punch.

Braden Fellman Group: CBI transformed this Atlanta real estate firm's Web site into a sleek, interactive, online portfolio featuring database-driven property listings, Flash animation and a CRM application that helps the company convert Web leads to sales. Read the full Case Study.

ActaView Corporation: Coolblue was selected to redesign ActaView's Web site as part of a broader corporate repositioning initiative for the Atlanta technology concern. The result: a site that effectively blends the company's new image, messaging and value proposition. Read the full Case Study.

Staff News Coolblue project director, John Hashimoto, has earned the Project Management Professional (PMP) certification from the Project Management Institute, the premier organization for project management professionals. The PMP is by far the project management credential of choice across a vast array of industries and companies worldwide.