Summer Email Marketing Newsletter 2007

e-Newsletter

Summer 2007 Edition

Cool Blue Interactive Completes Round 1 for White Provision

When White Provision came to Cool Blue, they need an online presence to match their existing print materials ... fast. On April 26th, Cool Blue Interactive launched a temporary mini-site for White Provision. What's next? A full sales support site due to launch in early 2008.

Jones wins a Telly

Cool Blue is proud to announce that one of its team Andrew Jones has recently been awarded a bronze Telly Award for his documentary about the historic Colony Theatre in Marietta, Ohio. The film is a 45-minute look at the history of the theatre, starting in 1919, through the current efforts to renovate and reopen it.

"For me, the film was truly a labor of love," says Andrew Jones, who wrote, filmed and edited the documentary. "I’ve been fascinated by the Colony since I was a little boy, seeing films like E.T. and The Empire Strikes Back in its auditorium. I jump at any chance I get to contribute back to the effort that will someday get the theatre opened up again."

Welcome Baby Branden

On January 18, 2007 Baby Branden joined the home of Stephanie, CBi's Project Coordinator. Branden is the first child of Stephanie and her husband Steven and they are very excited about their new baby. The proud parents welcomed Branden home to a house full of baby gifts and a newly decorated room decked out in a sports theme. The CBi team wishes their family the best!

Cool Blue Video Capabilities

Web video has come a long way from its beginnings. When it first started, there were three options: Quicktime, Real Media, or Windows Media. They all had a common flaw; developers had limited control over content.

When Macromedia introduced the new Flash standard, they added the ability to stream video. Developers gained control over many aspects of the video content. Developers can “skin” their players to match the overall site design, and know that cross-platform the video will be consistent. This started the web-video revolution, led by two popular sites, YouTube and MySpace, both of which chose to use Flash video.

Flash video has many benefits, including:

Better developer control of the user experience
Cross-platform and cross-browser compatibility
More efficient streaming of video content
Better compression ratio which reduces file size

News sites like CNN, Fox News, the NY Times, and the Washington Post have all embraced the idea of using Flash video. Flash video has also proven highly effective. Fox used Flash video to promote the 18th season of the Simpsons. 1.4 million streams occurred and 50% of the streams lasted the entire duration of the video. Those are numbers that are truly astounding and show results.

Cool Blue can create a custom video player that is consistent with your site design and showcases your company’s services and/or products. Whether this is a personal message from the CEO or a simple clip of a product in action, Cool Blue can integrate the content and enhance the user interaction and experience, leading your company into the next phase of web content interaction. Click Here to see Cool Blue's custom Flash player and videos.