Our Work
Since 1997, Cool Blue has created more than 100 Web sites for companies representing a broad range of industries.
Conservancy of Southwest Florida
Project: Website Redesign
Services: Audience Development, User Experience Strategy, Information Architecture, Visual Design, Flash, Content Planning, Email Marketing, Analytics & Measurement
Challenge:
The Conservancy’s original site had several challenges including very low click rates and content organization that was either not productive or too confusing for users to navigate. They needed a web site that could capture donation information gracefully, inform and evoke responses in the way of advocacy, give their Capital Campaign online exposure, educate and motivate user interest and participation.
Solution:
Cool Blue focused on intuitive navigation and presented the pathways in logical sets, which set expectations the user could respond to. We also injected rich imagery throughout the site and worked with the Conservancy to provide meaningful, relevant information and calls to action that communicate more clearly with users. Integration with Blackbaud Netcommunity and Raiser’s Edge provided the administrators with an easy way to keep fresh and relevant information updated on the site. 3rd party solutions for estate planning and advocacy initiatives were integrated into the site as well as Email marketing tools for driving messaging to the Conservancy’s existing and potential user base.
Result:
Currently, the Conservancy is realizing over 8,000 opt-in subscribers and with new tools and functionality, the subscriber list is growing on average at 20% per quarter. Additionally, within the time frame of one year (January 2008-January 2009), the total number of viewers on the site has doubled.
